As Client Strategist, Will's goal is to assure that your search engine marketing campaigns are aligned with your internal marketing strategies and goals. He works closely with your sales and marketing staff to develop a complete needs assessment, as well as a comprehensive marketing plan. His primary role is to assure that your search engine marketing plan fits your needs, goals, and budget.
Will has spent over 25 years in marketing management for manufacturing, nonprofit, publishing and service businesses in New York, Ohio and Maine.
Peter's goal is to improve your company's organic or natural rankings in search engine results in order to grow your qualified traffic and lead streams. Peter focuses on the searchability of your site — with detailed attention at the page level. He conducts an initial systematic review of your site to help you implement and maintain SEO best practices on numerous fronts. He prepares a detailed keyword analysis to identify the most optimal terms to attract traffic, and incorporates those words into well-crafted page copy and in key areas throughout the site. He helps establish quality in-bound link strategy crucial to your search engine marketing success. Peter also develops social media campaigns that build brand awareness, drive traffic to your site and improve link popularity.
As a concept copywriter and broadcast director since 1999, Peter has written and produced radio, television, and print ads for a wide range of clients in both private and nonprofit sectors. Over the past five years, he has developed interactive content for numerous websites, Google pay-per-click campaigns, email blasts, and banners. Since 2005, Peter has helped co-manage the content creation, sitemap development, and SEO optimization process for website clients. Peter brings his storytelling and "content wrangling" skills to HMG in his capacity of Organic Search Manager.
As Paid Search Manager, Sarah oversees the research, development, and management of clients' paid search programs, providing informative analysis every step of the way. She tracks and reports vital metrics with the goal of consistently improving performance and implementing new initiatives for Pay-Per-Click programs. Each day, she keeps a discerning eye on your paid search campaigns to ensure optimum functionality. Whether it is managing bids to maximize ROI, making sure budget and reached audience remain on target, testing copy and landing pages, or working with your IT staff to ensure smooth analytics tracking and CRM integration, Sarah is dedicated to helping your campaigns deliver their best possible results.
Sarah brings nearly ten years of marketing and account management experience to HMG. She recently returned to her home state of Maine after living and working in New York City for several years. Sarah graduated with a B.S. in Psychology from Union College.