Management Team
Elizabeth Harvey — Founder and President
Elizabeth founded HMG Search Marketing in 2001 after being Web Marketing Director for 8 years at RSN, a national resort television network.
With over 20 years of marketing experience, she has been specializing in Internet Marketing since 1994. She co-created rsn.com - the number one Mountain Sports Web Site (Media Metrix, Jan. 1999/2000) and Yahoo! Cool Site of the Day, March 1995. She has developed web promotions with Chevy, AT&T, AOL, Expedia, and Yahoo! In 1995, she was featured on the PBS show, Quest to discuss Web marketing trends.
Elizabeth has a B.A. in German from the University of Maine, Orono and the University of Austria, Salzburg.
Ginny Marvin — Vice President, Client Strategy
As Vice President of Client Strategy, Ginny's goal is to assure that your search engine marketing campaigns are aligned with your internal marketing strategies and goals. She works closely with your sales and marketing staff to develop a complete needs assessment, as well as a comprehensive marketing plan. Her primary role is to assure that your search engine marketing plan fits your needs, goals, and budget.
Ginny is a former Marketing Director for a large publishing company. She has an English Degree from Barnard College-Columbia University in NYC.
Lucy Orloski — Senior Paid Search Manager
As Senior Paid Search Manager, Lucy oversees the research, development, and management of clients' paid search programs, providing informative analysis every step of the way. She tracks and reports vital metrics with the goal of consistently improving performance and implementing new initiatives for Pay-Per-Click programs. Each day, she keeps a discerning eye on your paid search campaigns to ensure optimum functionality. Whether it is managing bids to maximize ROI, making sure budget and reached audience remain on target, testing copy and landing pages, or working with your IT staff to ensure smooth analytics tracking and CRM integration, Lucy is dedicated to helping your campaigns deliver their best possible results.
Lucy graduated magna cum laude and Phi Beta Kappa with dual degrees in Psychology and Religion from Bowdoin College.
Monica Wright — Organic Search Manager
Monica's goal is to improve your company's organic or natural rankings in search engine results in order to grow your qualified traffic and lead streams. Monica focuses on the searchability of your site — with detailed attention at the page level. She conducts an initial systematic review of your site to help you implement and maintain SEO best practices on numerous fronts. She prepares a detailed keyword analysis to identify the most optimal terms to attract traffic, and incorporates those words into well-crafted page copy and in key areas throughout the site. Monica also helps establish quality in-bound links crucial to your search engine marketing success.
Monica brings 12 years of marketing, branding and online product development experience, with a strong focus on driving audience to media companies. She is a 2006 Newspaper Association of America New Media Fellow, has a Project Management Certification from the University of Southern Maine, and has a dual Fine Arts/Philosophy B.A. from Boston College.