Advertisers in the U.S. and Canada spent $5.75 billion on Search Engine Marketing (SEM) in 2005, a 44 percent increase over 2004 spending, according to a report* released today by the Search Engine Marketing Professional Organization (SEMPO), a non-profit professional association working to increase awareness and promote the value of Search Engine Marketing worldwide.
The State of Search Engine Marketing 2005,” also projects that SEM spending in North America will reach $11 billion in 2010.
*Report is for SEMPO members only, join SEMPO:
Search Engine Marketing Glossary
Search Engine Tools and Software
Recommended Search Engine Marketing Books
Call
to Action: Secret Formulas to Improve Online Results
by Bryan Eisenberg and Jeffery Eisenberg
Waiting
for Your Cat to Bark?: Persuading Customers When They Ignore Marketing
by Bryan Eisenberg, Jeffrey Eisenberg, and Lisa T. Davis
Search
Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web
Site
by Mike Moran and Bill Hunt
Search
Engine Advertising: Buying Your Way to the Top to Increase Sales (Voices
That Matter)
by Catherine Seda
