Advertisers in the U.S. and Canada spent $5.75 billion on Search Engine Marketing (SEM) in 2005, a 44 percent increase over 2004 spending, according to a report* released today by the Search Engine Marketing Professional Organization (SEMPO), a non-profit professional association working to increase awareness and promote the value of Search Engine Marketing worldwide.
The State of Search Engine Marketing 2005,” also projects that SEM spending in North America will reach $11 billion in 2010.
*Report is for SEMPO members only, join SEMPO:
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