Web Analytics

Search Engine Optimization, Link Building, and Paid Search Marketing are only effective with continued monitoring and in-depth analysis of web marketing campaigns using best-in-class analytics software. Our reporting breaks down the results of each campaign allowing you to see site navigation patterns, PPC, SEO and ROI stats instantly.

HMG provides a customized suite of reports provided on a set schedule including metrics such as:

Site Overview Report — a high level look at the impact your search campaign is having on the number of visitors to your site, the cost per visitor, the time each visitor spends on your site, the top keywords visitors use to find your site, and other relevant statistics.

Campaign Report — examines the performance on individual pay-per-click campaigns in terms of traffic and costs

Advanced Web Rank Report — shows where you are currently ranking in the search engines.

Search Report — shows the top search engines that visitors use to reach your site.

Search Marketing Analysis — a preview of trends that are impacting your site and a recommendation designed to maximize future searchability of your site.

Our goal is to deliver clear reports and provide strategic recommendations for next steps.